SICULI Opens Its Doors

Tomorrow, SICULI opens its doors.

It’s difficult to describe how I feel writing those words. There is excitement, a little disbelief, and an enormous sense of joy. Something that began as an idea, inspired by my love of Sicily and the extraordinary beauty I discovered there, is becoming real.

Over the past months, I’ve traveled through Italy, walked into workshops, met artisans, and sat beside them imagining what we might create together. I’ve watched their hands at work, listened to their stories, chosen fabrics, colors, and objects, and formed relationships that have become one of the most rewarding parts of building SICULI.

A photograph arrived on my phone this week. Andrea’s hands cutting into the fabric we chose together, a pillow taking shape. He tagged me, I tagged him back, and for a minute the ocean disappeared.

It was the best minute of my week.

Not simply because something beautiful was being made, but because I realized how far we’ve come. What began as a conversation in his workshop in Ortigia has become a genuine collaboration. We share ideas, make decisions, and create together. We have become a team.

Building SICULI has been exhilarating, exhausting, and more personal than I could have imagined. There have been long days, sleepless nights, unexpected challenges, and moments when I wondered how I would get everything done. I’ve spent my career creating products and building brands, but this time every decision feels different. It’s my vision, my responsibility, and my name behind it.

And now, on the eve of opening, I feel something else.

Gratitude.

For the artisans who welcomed me into their worlds, trusted my ideas, and shared their extraordinary talents. For the people who helped me bring SICULI to life. And for all of you who have followed this journey, encouraged me, and shown such genuine interest in what I’ve been building.

Tomorrow, I’m delighted to introduce the first four artisans and their creations. Each brings a different perspective, a different craft, and a story I can’t wait to share.

These are the first of many people and beautiful things I want you to discover. There are more artisans, more collaborations, and more stories to come.

For now, I want to enjoy this moment. To look at what we’ve made together and feel proud of the relationships that brought us here.

I began SICULI with a vision of bringing the spirit, beauty, and craftsmanship of Sicily into a world of my own. Along the way, it has become something richer than I imagined.

Tomorrow, I finally get to share it with you.

I hope you’ll come inside, explore, discover something unexpected, and feel a little of the joy that went into creating it.

Welcome to SICULI.

Con affetto,